Program Description

Faculty

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Course Descriptions

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MASS COMMUNICATIONS

REQUIRED DEPARTMENT CORE COURSES (30 CREDITS)

COMM 111       Survey of Mass Communications (3)

COMM 115       Computer Applications for Mass Communications (3)

COMM 131       Writing for Mass Communications (3)

COMM 233       Introduction to Visual Communications (3)

COMM 237       Mass Communications Law (3)

COMM 247       History of Mass Communications (3)

COMM 296       Mass Communications Practicum (3)

COMM 311       Theories and Perspectives in Mass Communications

                           (3)

COMM 493       Research Methods in Mass Communications (3)

COMM 499       Mass Communications Internship (3) or (6)

In addition, students must take at least nine credits from one of the following tracks, plus 21 credits from among that track or any of the other tracks.

Journalism

COMM 223       Broadcast Newswriting (3)

COMM 225       Sports Journalism (3)

COMM 234       Multi-Platform Storytelling (3)

COMM 324       Electronic News Gathering (ENG) and Field

                           Reporting (3)

COMM 326       Magazine Article Writing (3)

COMM 335       Politics and the Media (3)

Media Studies and Production

COMM 251       Radio and Audio Production (3)

COMM 253       TV Studio Production (3)

COMM 336       Social Media (3)

COMM 354       Video Field Production (3)

COMM 355       Documentary Video Production (3)

COMM 356       Film Narrative (3)

COMM 365       Media Management (3)

Visual Communications

COMM 212       Introduction to Digital Photography (3)

COMM 243       Fundamentals of Image Manipulation (3)

COMM 344       Computer Illustration (3)

COMM 345       Professional Design for Print and Digital Media (3)

COMM 346       Digital Animation (3)

COMM 369       Web Design and Visual Communications (3)

Advertising

COMM 392       Copywriting and Ad Design for Traditional Media (3)

COMM 393       Copywriting and Ad Design for Electronic Media (3)

COMM 394       Media Planning and Buying (3)

COMM 396       Branding Technique and Creative Design (3)

MSB 210           Principles of Marketing (3)

MKT 350           Principles of Advertising (3)

Minor REQUIREMENTS

(6 COURSES — 18 CREDITS)

COMM 111       Survey of Mass Comnmunications (3)

COMM 115       Computer Applications for Mass Communications (3)

COMM 131       Writing for Mass Communications (3)

COMM 233       Introduction to Visual Communications (3)

Six (6) additional Mass Communications credits, excluding COMM 296, 499



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