MARKETING

Program  Description

The Bachelor of Science in Business Administration (B.S.B.A.) degree program in Marketing is designed to provide an understanding of business and marketing concepts within the context of a varied curriculum. The primary objective is the development of analytical and communication skills and a detailed understanding of the different aspects of the field of marketing. The Marketing Major is specifically intended to prepare students for entry-level positions in advertising, brand management, marketing
research, retail management, fashion merchandising, and professional sales. In addition, through careful planning, a student who elects a major in Marketing may add a second major from a complementary area such as Accounting, Management,
Mass Communications, Economics, English, Computers and Information Systems or Psychology, as well as other fields.

Degrees Offered:

• Bachelor of Science (B.S.)

• Associate of Science (A.S.)

Compatible Minors

• A minor in marketing is available to students meeting the requirements.

Special Features

• Off-campus internships, including out-of-state sites